Developing a digital strategy for electrician client
Let's start with a client in Brisbane, QLD, who is an expert electrical contractor expert in resolving various electrical issues. They specialize in both commercial and residential electrical services. Now, let's delve into how we commenced a strategy to enhance their online visibility and overall results.
To begin, our team compiled a comprehensive list of keywords. The client aimed to target competitive phrases like "electrician in Brisbane," "electrical contractors Brisbane," and "air conditioning Brisbane." We were well aware that achieving a prominent position would be challenging due to established competitors who wouldn't easily allow us to reach the first page.
Our objective was to secure a first-page ranking for this client in search results. Following thorough keyword research, we devised and implemented on-page SEO strategies. Subsequently, we awaited search engine indexing of the web pages. Since we are an expert web design company, we redesigned their web pages.
It was crucial to ensure the site was free from technical issues, so we conducted audits and promptly addressed any potential obstacles that could hinder its ranking. Simultaneously, we continued to build links to the target pages, ensuring that the correct keywords were ranking with the right pages to avoid any keyword cannibalization.
Our latest ranking chart reflects the following progress:
